In the course of their career, SEO executives make mistakes and learn key lessons. This is not uncommon. In any profession, learning as a process only takes place when professionals make mistakes and learn from them. This is why many companies take into account a learning curve for freshers and other new employees they hire.
SEO mistakes can be a wide range, owing to the size of the field itself. There are many things that can go wrong during an SEO-optimization process, from lack of SEO-optimality in content to the keyword identification process, and a lack of emphasis on creating relevant backlinks.
The wise thing for those still new in the field is to know common types of SEO mistakes and how they can be avoided. While there is no real shame in making mistakes in SEO, it can be a problem if professionals in the field do not learn from their missteps.
Given the high stakes of most digital marketing and SEO campaigns, it is important for professionals to know areas where mistakes can creep in. In this article, we discuss common SEO mistakes made by marketers and how they can be avoided.
Getting Stuck in Old SEO Practises
There are many digital marketers who still use out-dated SEO tactics such as keyword stuffing, PBNs, and so on. These methods have now become irrelevant as Google has successfully programmed its algorithm to better understand content, not relying anymore on metrics such as keyword density and backlinks estimate alone.
It is important to evolve with the times. This is true for SEO as well. Traditional SEO techniques are no longer effective, some even being designated as legit black hat SEO techniques. This is where the need for learning updated SEO techniques arise says Delhi Courses.
Working Without Focus on Conversion
Any amount of organic traffic has to lead to a certain goal, or the entire SEO campaign is futile. While some bloggers focus on key SEO practises solely to improve search traffic and earn money through SEO traffic, others have goals such as lead generation and increasing sales.
Many SEO executives, while being extremely proficient at bringing organic traffic to the website, fail to set concrete targets for the campaign itself. Despite having a good stream of traffic to the website, there is still a burning need to use the traffic to meet a concrete goal.
Ignoring Anchor Texts
For a smooth link building plan, working on creating ideal anchor texts is very important. Search algorithms tend to relate content with the anchor texts linking back to the websites. In the current digital marketing setup, branded anchor texts are much more useful as they help create brand authority and relate a brand to a specific niche more readily.
Also see the list of 10 best digital marketing courses with fees
In conclusion, the three SEO mistakes discussed in this article are very common. Beginners in the field should consider the points made in the article carefully.